Our Challenge
As a beloved South Carolina cultural institution, the Columbia Marionette Theatre needed a digital experience that captured the whimsical magic of puppetry while serving as an efficient operational hub. The challenge lay in structuring a multi-faceted platform that could seamlessly guide diverse visitors—parents looking to book birthday parties, educators organizing school field trips, and families checking showtimes for the traveling troupe—into intuitive conversion paths without diluting the fun, storybook charm of the theatre’s brand.
