For more than 68 years, Business Development Corporation (BDC) has been a cornerstone of South Carolina’s small business ecosystem, fueling growth and prosperity through strategic investments.
BDC serves entrepreneurs, businesses, and banking partners across South Carolina with a broad range of lending programs and resources. But the depth of that offering also created a challenge: valuable information was competing for attention. We needed to turn a content-heavy financial website into a clear, confident, and approachable digital experience—one that could communicate BDC’s expertise without overwhelming the people it was built to serve.
The FAQ page uses a clear, user-focused layout and concise messaging to make information easy to navigate. Strong visual hierarchy and video answers create an accessible, engaging experience.
These sections use a clean layout and clear visual hierarchy to build credibility and communicate BDC’s value. Concise messaging, impact statistics, and engaging content guide users from understanding BDC’s expertise to discovering how its services can support small-business growth.
The News & Events page uses a clean, organized layout that makes content easy to scan and navigate. Clear hierarchy, concise messaging, and consistent calls to action effectively communicate timely updates while maintaining an approachable, professional experience.