{"id":1262,"date":"2021-04-20T10:22:43","date_gmt":"2021-04-20T14:22:43","guid":{"rendered":"http:\/\/elephanteardesign.com\/ragc\/?p=1262"},"modified":"2022-09-21T09:54:07","modified_gmt":"2022-09-21T13:54:07","slug":"who-are-you-part-1","status":"publish","type":"post","link":"https:\/\/elephanteardesign.com\/ragc\/who-are-you-part-1\/","title":{"rendered":"Who Are You?? Part 1"},"content":{"rendered":"<p>Oftentimes on social media, as well as, other written communications, REALTORS\u00ae fail to identify themselves correctly.\u00a0 Article 12 of the Code of Ethics addresses proper identification in real estate communications.\u00a0 And, the REALTOR\u00ae trademark must be used in accordance with the established rules for its use.<\/p>\n<p><strong>Article 12<\/strong><\/p>\n<p>REALTORS\u00ae shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.\u00a0<strong>REALTORS\u00ae shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional.<\/strong>\u00a0<em>(Amended 1\/08)<\/em><\/p>\n<ul>\n<li>Standard of Practice 12-5<\/li>\n<\/ul>\n<p>REALTORS\u00ae shall not advertise nor permit any person employed by or affiliated with them to advertise real estate services or listed property in any medium (e.g., electronically, print, radio, television, etc.)\u00a0<strong>without disclosing the name of that REALTOR\u00ae\u2019s firm<\/strong>\u00a0in a reasonable and readily apparent manner either in the advertisement or in electronic advertising via a link to a display with all required disclosures. (Adopted 11\/86, Amended 1\/16)<\/p>\n<p>CABR receives complaints on a regular basis pertaining to social media posts where the licensee (or team) is promoting themselves and\/or their real estate business without disclosing the fact that they are a real estate licensee, the name of the broker (firm) and\/or using the REALTOR\u00ae trademark in a non-compliant manner.<\/p>\n<p>When posting anything related to your real estate business\/activity, you must ensure that the post complies with the Code of Ethics.\u00a0 Individual posts on a professional page can provide this disclosure on the page description.\u00a0 However, when posting on a personal page, each post must provide the disclosure.\u00a0\u00a0<em>Note:\u00a0 License law also addresses such activity.\u00a0 Read the OR White Paper on Advertising and\/or individual articles on the subject at\u00a0<\/em><a href=\"https:\/\/cincymls.sharepoint.com\/sites\/CABR\/Shared%20Documents\/Committees\/Professional%20Standards\/www.ohiorealtors.org.\"><em>www.ohiorealtors.org.<\/em><\/a><\/p>\n<p>Another issue that is brought to the attention of CABR often is the misuse of the term \u201cREALTOR\u00ae\u201d.\u00a0 \u201cREALTOR\u00ae\u201d is a trademarked term that is owned by the National Association of REALTORS\u00ae and its use is regulated.\u00a0 Please read\u00a0<a href=\"http:\/\/elephanteardesign.com\/ragc\/who-are-you-part-2\/\"><em>Who are You??? Part Two<\/em><\/a>\u00a0for information on proper use.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oftentimes on social media, as well as, other written communications, REALTORS\u00ae fail to identify themselves correctly.\u00a0 Article 12 of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1262","post","type-post","status-publish","format-standard","hentry","category-professional-standards-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/posts\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/comments?post=1262"}],"version-history":[{"count":2,"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/posts\/1262\/revisions"}],"predecessor-version":[{"id":1266,"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/posts\/1262\/revisions\/1266"}],"wp:attachment":[{"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/media?parent=1262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/categories?post=1262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elephanteardesign.com\/ragc\/wp-json\/wp\/v2\/tags?post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}